Hearing the same objections over and over is actually good news: it means you can be ready for every one. Objections are a business owner's way of telling you what their needs are — a sale isn't a sale until you hear the first one.
Stay confident. Answer an objection with an open-ended question to get to the real concern, then adjust your pitch so you avoid that objection next time. An industry-specific objection means the owner is seriously considering you — they're closer to yes than you think.